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    Please use this identifier to cite or link to this item: http://chihleeir.lib.chihlee.edu.tw/handle/310993300Q/3160


    Title: 探討KOL特質、品牌形象和行銷創意程度對廣告效果之影響-以YouTuber為例
    Authors: 黃婉淇, 陳盈臻,林綺倫,范瑜倢,姜玟惠
    Contributors: 致理科技大學財務金融系
    Date: 2021-10
    Issue Date: 2021-12-07 14:49:34 (UTC+8)
    Appears in Collections:[Deaprtment of Finance] Thesis

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    探討 KOL 特質、品牌形象及行銷創意程度對廣告效果和購買意願之影響-以 YouTuber 為例.pdf656KbAdobe PDF2654View/Open


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